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TRAVELER'S Brass Charm TOKYO: Taiyaki and Sakura

Compiled from 5 sources; we haven't tested this product ourselves yet. How we research

Quick answer

The TRAVELER'S COMPANY Brass Charm TOKYO is a pack of two solid brass charms, a taiyaki fish and a cherry blossom, made for the TRAVELER'S notebook. The taiyaki slides on the closure elastic and the sakura hangs from a bookmark cord. It sells for ¥1,760 (about US$11) in Japan and is made in Japan.

On this page12 sections
TRAVELER'S Brass Charm TOKYO: the 128 × 96 mm package and a Brown TRAVELER'S notebook with the taiyaki on its elastic and the sakura on a cord
The package and notebook at 1 mm = 1 px; Traveler's Company gives no size for the charms themselves.

Product facts

Product
TRAVELER'S COMPANY Brass Charm TOKYO, set of 2 (taiyaki and sakura), No. 62339006
Brand
Traveler's Company
Brand origin
Japan
Made in
Japan*
Material
Solid brass
Released
April 2024
Price range
$$$5–20 per item
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Notes on these facts
  • Made by Designphil Inc. (Tokyo). Made in Japan: Traveler's Company's TOKYO EDITION page prints MADE IN JAPAN under the package size and says a craftsman at a press factory near Tokyo stamps each charm one by one. Source. Price: example listing.
  • Price bands are typical US retail, checked October 2026. Conversions to US dollars are approximate, at October 2026 rates (US$1 = ¥158 = ₩1,330 = NT$32.5 = CN¥6.7 = SEK 9.9 = DKK 6.7 = ₺49.6 = C$1.41 = A$1.43 = CZK 21.7; €1 = US$1.12; £1 = US$1.32; CHF 1 = US$1.21).

Key takeaways

  • One pack holds 2 solid brass charms: a taiyaki (fish-shaped cake) and a sakura (cherry blossom).
  • Traveler's Company lists the package at H128 × W96 × D9 mm (5.0 × 3.8 × 0.4 in) and No. 62339006.
  • It went on sale on April 25, 2024 as part of the TRAVELER'S notebook TOKYO EDITION.
  • The Japan price is ¥1,760 (about US$11) with tax; US shops sell it in our $$ band ($5–20).
  • Each charm is stamped one by one at a press factory near Tokyo, and the pack says MADE IN JAPAN.

What is the TRAVELER’S Brass Charm TOKYO?

It’s a pair of solid brass charms, a taiyaki and a cherry blossom, that Traveler’s Company made to decorate the TRAVELER’S notebook. The brand designed them around Tokyo, where it is based: taiyaki is a classic Tokyo snack, and sakura bloom across the city in spring.

The set belongs to the TRAVELER’S notebook TOKYO EDITION, which went on sale on April 25, 2024. Unlike the cover in that edition, the charms fit any TRAVELER’S notebook you already own.

Brass Charm TOKYO specs

Spec Value
Brand TRAVELER’S COMPANY (Designphil Inc., Tokyo)
Item No. 62339006
Contents 2 charms: taiyaki and sakura
Material Solid brass
Package H128 × W96 × D9 mm (5.0 × 3.8 × 0.4 in)
Charm size Not stated by the maker
Released April 25, 2024
Japan price ¥1,760 (about US$11), tax included
Made in Japan
Price band $$ ($5–20) at US shops
Brass Charm TOKYO package to scale at H128 × W96 mm with the taiyaki and sakura charms, plus price and origin notes
The package to scale; the maker doesn't publish the charms' own size.

How do the two charms attach?

The taiyaki threads onto the closure elastic and slides along it; the sakura ties to a bookmark cord or to the elastic. Those are the two uses Traveler’s Company describes.

On the elastic, the taiyaki sits on the front of the cover, so it shows every time you close the notebook. The sakura is smaller, so it suits a bookmark cord hanging out of the bottom, or a zipper pull on a bag, which is our suggestion rather than the maker’s.

Does it fit a Passport-size notebook?

It should: both sizes close with the same kind of round elastic, and the maker calls these TRAVELER’S notebook charms without naming a size. On the smaller Passport size, the taiyaki covers more of the front, so check the look before you commit.

Traveler’s Company doesn’t publish the charms’ dimensions or weight, and we haven’t measured them yet.

How does it compare with other TRAVELER’S brass pieces?

It’s the cheapest way into the brand’s brass range and the only one that’s purely decorative.

Item What it does Japan price Band
Brass Charm TOKYO Decorates the elastic and a cord ¥1,760 (about US$11) $$
Brass Clip 030 Holds the notebook open ¥1,980 (about US$13) $$$
Brass Ruler Ruler and bookmark ¥1,980 (about US$13) $$

All three are solid brass and will darken together, so a matched set ages evenly.

Will the brass change colour?

Yes. Solid brass darkens and softens in tone as it oxidizes and is handled, which Traveler’s Company presents as part of the appeal. The maker says the charms “change” the more you use them.

If you prefer a bright finish, a brass polish brings it back; if you like patina, leave it alone.

What is a taiyaki, and why a sakura?

A taiyaki is a fish-shaped cake filled with sweet bean paste, sold from street stalls all over Tokyo; the sakura is the cherry blossom that covers the city each spring. Traveler’s Company chose both to stand for Tokyo, its home.

The TOKYO EDITION’s idea, in the maker’s words, is that people in Tokyo should write as if they’re traveling, and visitors as if they live there.

Is it a good gift?

Yes, for anyone who already owns a TRAVELER’S notebook: it’s small, under $20 at most US shops, and works with the notebook they have. It also arrives on a printed card, so it needs little wrapping.

For someone new to the system, pair it with a notebook; on its own it has nothing to hang on.

Where is the Brass Charm TOKYO made?

In Japan. The product page prints MADE IN JAPAN, and Traveler’s Company says a craftsman at a press factory near Tokyo stamps each charm one by one. The brand belongs to Designphil, the Tokyo company behind Midori.

For more ways to customize the notebook, see our TRAVELER’S notebook system guide and our pick of the best notebook charms.

Frequently asked questions

What comes in the TRAVELER'S Brass Charm TOKYO pack?

Two solid brass charms: a taiyaki, the fish-shaped cake sold all over Tokyo, and a sakura, or cherry blossom. They come on one card in a package of 128 × 96 × 9 mm.

How do you put a charm on a TRAVELER'S notebook?

Thread the taiyaki onto the closure elastic, where Traveler's Company says it slides along the band. Tie the sakura to a bookmark cord or to the elastic.

Do the TOKYO charms fit the Passport size?

Traveler's Company doesn't name a size; it calls them TRAVELER'S notebook charms. Both sizes close with a round elastic, so the taiyaki should thread onto either, but we haven't tried it yet.

Will the brass charms tarnish?

They darken with use, which is the point: Traveler's Company says solid brass changes and gains character the more you use it. Polish them if you want the shine back.

Is the TOKYO charm set still available?

It launched on April 25, 2024 as a TOKYO EDITION item, and US shops such as The Journal Shop and Yoseka Stationery still list it. Stock varies by shop.

Are the TRAVELER'S TOKYO charms made in Japan?

Yes. The maker prints MADE IN JAPAN on the product page and says each charm is stamped by hand at a press factory near Tokyo.

How much does the Brass Charm TOKYO cost?

¥1,760 (about US$11) with tax in Japan. Imported, it sits in our $$ band ($5–20) at US shops.

Sources (5)

  1. BRASS CHARM TOKYO / ブラスチャーム TOKYO (Traveler's Company: on sale April 25, 2024; taiyaki slides on the elastic, sakura on a bookmark cord; solid brass; stamped at a press factory near Tokyo; ¥1,760; 2 pieces; package H128 × W96 × D9 mm; MADE IN JAPAN; No. 62339006; read October 24, 2026)
  2. The Journal Shop: TRAVELER'S Limited Edition Tokyo Notebook Brass Charm (SKU 62339006, barcode 4902805623391)
  3. Yoseka Stationery: TRAVELER'S Factory TOKYO Brass Charm Set, Limited Edition (release April 2024)
  4. JetPens: TRAVELER'S COMPANY BRASS CHARM, TOKYO EDITION, Pack of 2
  5. The Gentleman Stationer: Traveler's Company Tokyo Edition Brass Charms

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