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Quick answer
HIMI Jelly Cup Gouache is a budget gouache from MIYA, a Hangzhou art-supply maker, sold in sealed cups instead of tubes. The best-selling set (TBT32) holds 24 colors of 30 g each in a carrying case with a palette and three brushes. The paint dries matte and rewets with water, and refills come in 30 g cups.
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The 24-color set opened flat, drawn in proportion.
Product facts
Product
HIMI Jelly Cup Gouache set, 24 colors × 30 g (TBT32)
Gouache with peach-gum binder in plastic jelly cups; plastic carrying case, palette and three brushes (MIYA, Cass Art, Amazon)
Price range
$$$$20–75 per item
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Notes on these facts
Made by Hangzhou MIYA Stationery Co., Ltd. (Zhejiang, China). Made in China: MIYA's About page says it makes its products on its own raw-material and production line in Shandong Province, China; Cass Art says HIMI paints are made by MIYA in Zhejiang, China. Neither page names the factory for this specific set. Source. Price: example listing.
Price bands are typical US retail, checked October 2026.
Key takeaways
The 24-color set (MIYA item TBT32) holds 24 cups of 30 g of gouache, 720 g of paint in all.
MIYA was founded in 2011 in Zhejiang, China, and says it runs its own factory in Shandong Province.
Cass Art says HIMI gouache uses peach gum as its binder and dries to a velvety matte finish.
MIYA says the paints meet the EN71 and ASTM D-4236 safety standards.
On October 23, 2026, Amazon's 24-color set showed 4.7 stars from 5,722 ratings and 300+ bought in the past month.
What is HIMI Jelly Cup Gouache?
It’s an inexpensive gouache from the Chinese maker MIYA, sold in small sealed cups (“jelly cups”) instead of tubes, in a carrying case with a palette and brushes. HIMI is MIYA’s paint brand, and the jelly cup sets are what it’s best known for.
Each cup has a sealing lid that, the Amazon US listing says, keeps the paint wet and creamy between sessions.
What’s in the 24-color set?
24 cups of 30 g, a palette and three brushes, packed in a plastic carrying case. MIYA sells the same set in green, pink and ice-blue cases.
Spec
HIMI Jelly Cup Gouache 24
Item
TBT32 (green case)
Paint
24 colors × 30 g (720 g in all)
Included
Palette, 3 brushes, carrying case (Amazon US)
Binder
Peach gum (Cass Art)
Finish
Matte, rewets with water
Safety
EN71 and ASTM D-4236 (MIYA)
Made in
China
MIYA’s figures are in grams. Amazon’s US listing says 1 oz and 30 ml per cup, so treat the volume as approximate.
How do you paint with jelly gouache?
Wet your brush, lift paint straight from the cup, and mix on the palette; add water to a dried cup to bring it back. Cass Art says each color uses peach gum and fine pigments, flows smoothly and dries to a velvety matte finish that stays bright.
Gouache is opaque, so you can paint light colors over dark ones. HIMI sells a gouache spray to mist the cups, and Cass Art notes that dried paint reactivates with a drop of water, so nothing goes to waste.
Which HIMI gouache set should you buy?
The 24-color 30 g set is the usual first set; MIYA also makes larger and smaller sets. Its gouache list includes:
Set
Paint per color
Paint in all
18 colors, jelly cup
30 g
540 g
24 colors, jelly cup (TBT32)
30 g
720 g
56 colors, jelly cup
30 g
1,680 g
72 colors, twin cup
12 g
864 g
112 colors, twin cup
12 g
1,344 g
Twin-cup sets have more colors but only 12 g of each.
White and black run out first. MIYA sells 4-packs of 30 g refill cups in titanium white, black, oriental red, lemon yellow, acid blue and ultramarine.
How does HIMI compare with artist gouache?
HIMI gives you a lot of paint for little money; artist gouache such as Holbein or Winsor & Newton costs more per gram but comes in tubes, and Winsor & Newton publishes pigment and lightfastness details for each color.
The 24-color set is in our $$$ band ($20–75), near the bottom. Per gram of paint, it costs a fraction of the tube gouache we cover.
On October 23, 2026, Amazon’s green 24-color listing showed 4.7 stars from 5,722 ratings, 300+ bought in the past month and a 283rd-place rank in Art Paints.
Who makes HIMI, and where is it made?
HIMI is made by Hangzhou MIYA Stationery Co., Ltd., founded in 2011 in Zhejiang Province, China. MIYA says it has its own raw materials and production line in Shandong Province: a 36,500 m² factory that makes about 10,000 tons a year under ISO 9001.
MIYA also makes crayons, colored pencils, charcoal, brushes and sketching paper, and sells nationwide in China and overseas.
Frequently asked questions
Why is it called jelly gouache?
Because the paint comes in small sealed cups shaped like jelly cups, not tubes. MIYA calls the sets Jelly Cup Gouache; the lid keeps the paint moist between sessions.
Is HIMI gouache good for beginners?
Yes, it's one of the most-bought gouache sets on Amazon US. The cups hold more paint per color than starter tubes, and dried paint rewets, so little is wasted.
Is HIMI gouache toxic?
MIYA says all its products are non-toxic and conform to the European EN71 and American ASTM D-4236 standards, with test reports.
What do you do when HIMI gouache dries out?
Add water. Cass Art says the paint reactivates instantly with a drop of water, and HIMI sells a gouache spray to keep cups moist.
Can you refill HIMI jelly cups?
Yes. MIYA sells 4-packs of 30 g refill cups in titanium white, black, oriental red, lemon yellow, acid blue and ultramarine.
Who makes HIMI gouache?
Hangzhou MIYA Stationery Co., Ltd., a Chinese maker of paints, crayons, pencils, charcoal and brushes founded in 2011.
Is HIMI gouache 30 g or 30 ml?
MIYA lists the cups as 30 g; Amazon US's title says 1 oz and its details say 30 ml. We use the maker's figure.