--- title: "Winsor & Newton Designers Gouache: 89 Colors, 14 ml" canonical: "https://stationerytimes.com/guides/winsor-newton-designers-gouache/" description: "Winsor & Newton Designers Gouache explained: the 10-tube Introductory Set (0690173), 89 colors in 14 ml tubes, series, opacity, smaller sets and who makes it." category: "Accessories" type: "Gouache set" published: 2026-10-23 updated: 2026-10-23 author: "Ellis Penhale" publisher: "Stationery Times" sources: 7 products: - name: "Winsor & Newton Designers Gouache Introductory Set, 10 × 14 ml tubes (0690173)" brand: "Winsor & Newton" brand_origin: "United Kingdom" made_in: "Not stated" material: "Opaque watercolor (gouache) in 14 ml tubes (Winsor & Newton)" released: "1935" price_band: "$$$ ($20–75 per item, typical US retail, October 2026)" manufacturer: "ColArt" model: "0690173" gtin: "094376885620" url: "https://www.winsornewton.com/products/designers-gouache-introductory-set" --- # Winsor & Newton Designers Gouache: 89 Colors, 14 ml > Winsor & Newton Designers Gouache is a British opaque watercolor made since 1935 and sold in 14 ml tubes in 89 colors. The Introductory Set (0690173) holds ten tubes: two yellows, two reds, two blues, a green, yellow ochre, black and white. It dries flat and matte, and each color lists its pigment and lightfastness. - URL: https://stationerytimes.com/guides/winsor-newton-designers-gouache/ - Category: Accessories - Author: Ellis Penhale - Published: 2026-10-23 - Updated: 2026-10-23 ![Winsor & Newton Designers Gouache Introductory Set: ten 14 ml tubes laid in a row, each with a band of its color](https://stationerytimes.com/images/raster/winsor-newton-designers-gouache-16x9.png) *The ten tubes of the Introductory Set, drawn in proportion.* Original drawing (SVG): . Drawings © 2026 Stationery Times, reusable with credit under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). ## Product facts | Product | Brand | Brand origin | Made in | Material | Released | Price range (typical US retail, October 2026) | |---|---|---|---|---|---|---| | Winsor & Newton Designers Gouache Introductory Set, 10 × 14 ml tubes (0690173) | Winsor & Newton (by ColArt) | United Kingdom | Not stated | Opaque watercolor (gouache) in 14 ml tubes (Winsor & Newton) | 1935 | $$$: $20–75 per item | - Made in (Winsor & Newton Designers Gouache Introductory Set, 10 × 14 ml tubes (0690173)): Not stated. Winsor & Newton's US product pages and Amazon US's listing (manufacturer ColArt Americas) don't state a country of manufacture, and the Blick pages we read don't either. A private eBay seller lists France, which we don't treat as a source, so check the box. ## Key takeaways - Winsor & Newton says it has made Designers Gouache since 1935 and lists 89 colors in 14 ml tubes. - The Introductory Set (0690173) holds 10 × 14 ml tubes, 140 ml of paint in all. - Each color has a series number and pigment code; Winsor Blue (706) is series 3, PB15, opaque and permanent. - Smaller 5-tube sets (Botanical, Seascape, Brilliant) and a 6-color Primary set also use 14 ml tubes. - On October 23, 2026, Amazon's 14 ml Permanent White showed 4.8 stars from 9,265 ratings and 1K+ bought in the past month. ## What is Winsor & Newton Designers Gouache? **It's Winsor & Newton's professional opaque watercolor, made since 1935 and sold in 14 ml tubes.** The British brand says it is popular with designers, illustrators and commercial artists for bold, flat color. Unlike transparent watercolor, gouache covers what's underneath and dries matte. Winsor & Newton says every color is intermixable and can be paired with its watercolors for a flat, matte effect. ## What's in the Introductory Set (0690173)? **Ten 14 ml tubes that mix a full palette: warm and cool versions of each primary, plus a green, an earth, black and white.** Winsor & Newton lists the contents and notes that they may vary. | Spec | Designers Gouache Introductory Set | |---|---| | Model | 0690173 (UPC 094376885620) | | Tubes | 10 × 14 ml (140 ml in all) | | Yellows | Primary Yellow, Permanent Yellow Deep | | Reds | Spectrum Red, Primary Red | | Blues | Ultramarine, Primary Blue | | Others | Permanent Green Middle, Yellow Ochre, Ivory Black, Zinc White | | Made in | Not stated | The set's white is Zinc White. Permanent White, sold separately, has over 9,000 ratings on Amazon US. ## How many colors does Designers Gouache come in? **89, all in 14 ml tubes, per Winsor & Newton's US color pages and Blick.** The same site's set page says 82, so the count has changed over time; we use the color pages' figure. Each color has a number, a series (price group), a pigment code and ratings for opacity and lightfastness. Winsor & Newton lists Winsor Blue (706) as series 3, pigment PB15, opaque and permanent; Amazon lists Permanent White (512) as series 1, opaque and ASTM I lightfast. ## Which Designers Gouache set should you buy? **The Introductory Set for a full palette; the 6-color Primary set to learn mixing; a 5-tube set to add a theme.** All use 14 ml tubes. | Set | Tubes | Paint | Best for | |---|---|---|---| | Introductory Set (0690173) | 10 × 14 ml | 140 ml | A full starting palette | | Primary Colour Set | 6 × 14 ml | 84 ml | Learning to mix | | Botanical, Seascape or Brilliant | 5 × 14 ml | 70 ml | Adding a color theme | ![Bar chart to scale of paint per Designers Gouache set: 140 ml in the Introductory Set, 84 ml in the Primary set, 70 ml in a 5-tube set](https://stationerytimes.com/images/winsor-newton-designers-gouache-sets.svg) *Every Designers Gouache tube holds 14 ml, so sets differ only in count.* ## How does it compare with Holbein and HIMI? **Winsor & Newton and Holbein are artist gouaches with 89 standard colors each; HIMI is the budget jelly-cup option.** | | Designers Gouache | [Holbein Artists' Gouache](https://stationerytimes.com/guides/holbein-artists-gouache/) | [HIMI Jelly Gouache](https://stationerytimes.com/guides/himi-miya-jelly-gouache/) | |---|---|---|---| | Brand from | United Kingdom | Japan | China | | Tube or cup | 14 ml tube | 5, 15 or 60 ml tube | 30 g cup | | Standard colors | 89 | 89, plus 48 Irodori | Sets of 18 to 56 | | Starter set | 10 × 14 ml | 12 × 5 ml | 24 × 30 g | If you already paint with [Cotman watercolors](https://stationerytimes.com/guides/winsor-newton-cotman-sketchers-pocket-set/), Designers Gouache is the same maker's opaque medium. For paper, use something heavy and sized, such as a [Canson XL Mix Media pad](https://stationerytimes.com/guides/canson-xl-mix-media-pad/). ## How much does Designers Gouache cost? **The Introductory Set is in our $$$ band ($20–75) on Amazon US.** On October 23, 2026, Winsor & Newton's own US store listed it at US$113.39 and a 14 ml Winsor Blue at US$21.49, so shop around. On October 23, 2026, Amazon's Introductory Set showed 4.7 stars from 2,646 ratings and 100+ bought in the past month. The 14 ml Permanent White showed 4.8 stars from 9,265 ratings, 1K+ bought in the past month and a 59th-place rank in Art Paints. ## Where is Designers Gouache made? **Winsor & Newton doesn't say on the pages we read, so check the tube.** The brand is British, and Amazon US lists the manufacturer as ColArt Americas. ## Frequently asked questions ### What colors are in the Designers Gouache Introductory Set? Winsor & Newton lists Primary Yellow, Permanent Yellow Deep, Spectrum Red, Primary Red, Ultramarine, Primary Blue, Permanent Green Middle, Yellow Ochre, Ivory Black and Zinc White, and notes that contents may vary. ### Is Winsor & Newton Designers Gouache good for beginners? Yes. The 14 ml tubes are larger than most starter-set tubes, and the colors are intermixable; the Introductory Set covers a full mixing palette. ### Can you mix Designers Gouache with watercolor? Yes. Winsor & Newton says you can pair it with its watercolors for a flat, matte effect. ### What does the series number on Designers Gouache mean? It's the price group: tubes in a higher series cost more. Permanent White is series 1 and Winsor Blue series 3, for example. ### Does Designers Gouache crack? Amazon's listing calls Permanent White crack resistant. As with any gouache, thinner layers on heavy paper are the safer choice. ### Is Winsor & Newton gouache waterproof? No. Amazon's listing marks it not water resistant: dried gouache rewets, which lets you lift and blend but means later layers can disturb earlier ones. ### Is Winsor & Newton a British company? Yes, Winsor & Newton is a British brand. Amazon US lists the manufacturer of its paints as ColArt Americas. ## Sources - [Winsor & Newton (US): Designers Gouache Introductory Set (10 × 14 ml contents; since 1935; list price read October 23, 2026)](https://www.winsornewton.com/products/designers-gouache-introductory-set) - [Winsor & Newton (US): Designers Gouache, Winsor Blue (colour 706, series 3, PB15, opaque, permanent; 89 colors; 14 ml)](https://www.winsornewton.com/products/designers-gouache-winsor-blue) - [Winsor & Newton (UK): Designers Gouache Introductory Set 0690173](https://www.winsornewton.com/uk/shop/water-colour/water-colour-sets/designers-gouache-introductory-set-set-0690173) - [Winsor & Newton (US): Designers Gouache Primary Colour Set](https://www.winsornewton.com/products/designers-gouache-primary-colour-set) - [Blick: Winsor & Newton Designers Gouache (89 individual colors; 5-tube Botanical, Seascape and Brilliant sets; 6-color Primary set)](https://www.dickblick.com/products/winsor-newton-designers-gouache/) - [Amazon US: Winsor & Newton Designers' Gouache Introductory 10-Tube Set (0690173, UPC 094376885620; ratings and rank read October 23, 2026)](https://www.amazon.com/dp/B000NB2IDS) - [Amazon US: Winsor & Newton Designers Gouache 14 ml, Permanent White (0605512; series 1, ASTM I, opaque; ratings and rank read October 23, 2026)](https://www.amazon.com/dp/B004ZHS5ZQ)